Desirable Salesperson Qualifications. There is an extensive volume of research investigating the relationship between personal characteristics and sales performance. From this<br>research, two themes emerge that have implications for recruiting. First, certain personality traits have been linked with higher performing salespeople. Recent studies indicate<br>that extraverted, optimistic, and conscientious salespeople, as compared to other personality types, tend to perform better.' In addition, these personality traits have been shown<br>to be particularly important in sales jobs that explicitly reward high performance (e.g,<br>commission-based sales positions).' Empathy, however, was found not to be related to sales<br>performance because empathetic people have a tendency, when faced with stress, to cope<br>through self-sacrifice. In other words, highly empathetic salespeople are less likely to ask<br>for the order. Note that personality is an enduring characteristic of a person and is impossible for a manager to influence or change. Thus, this research highlights the importance of<br>identifying recruits with desirable traits.
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